Making your website appear in google search results is not a rocket science. Once you know the practical facts and standard practices by search engines - Google, Bing and Yahoo, you will have the right guidelines and expectations set in your mind and drive your IT team accordingly.
It is highly recommended to design the website which is rich in content (Content is King), pleasant, friendly, simple and more human usable. This will simply satify the web crawler requirement. The natural search engine results are called - Organic Search in search engine world.
Search Engine world uses other terms like SEO and SEM quite often. SEO stands for Search Engine Optimisation. SEM stands for Search Engine Marketing.
SEO is for optimizing your website for search engine purposes which involves preparing the right content, page title, meta tags, meta description Image ALT tags and H1 (Content Header) tags. Your Organic search will be improved by working out constantly on these SEO techniques.
SEM - Search Engine Marketing on the other hand covers more on Marketing techniques. For the Paid Search results you can use "Google Adwords" CPC -Cost Per Click and CPI - Cost Per Impression.
In addition there are more link building and other standard practices are part of SEM activities. More details about SEO and SEM activities will be covered more in my next articles.
